Deutsche Bank: The ideas projector

May 22, 2015Filed under Outdoor and Banking, Financial Services
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The Ideas Projector searched a direct response from the people in the streets. The opening fence surprised them and they could interact with it using their mobile phone. They could decide what business they would imagine instead of the closed fence, and the idea appeared immediately projected with their name personalized.

 

Advertising Agency:FCB, Madrid, Spain
Executive Creative Director:Pedro Soler
Creative Directors:Alfredo Vaz, Gerard Ribas
Art Directors:Giovanni Pandone, Pau Cunillera
Copywriter:Hector Fernandez
Producer:Luis Perez
Proyections Production:Lightproject
Production:Proyecciones Ambient
Film Director:Marc Colomines
Film Editor:Pablo Soler del Pozo
Sound Studio:Blackout
Sound:Fran Viedma
Account Director:Olga Rodriguez
Head Of Strategy:Manuel Lopez
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