D&AD Promo Festival: Wish you were here ?

May 01, 2015Filed under Film, Design, Print, Media, Publications and Agency Self-Promo

Created by Lobo, Wish You Were Here? is a short film that offers an alternate, off-kilter and somewhat belated anniversary tribute to D&AD, summing up in an unusual way, with many highlights from over five decades of Pencil winners. Wish You Were Here? is an invitation and a challenge for professionals to try and make their work a part of this history.

"We didn’t want to simply create a collage of pieces in a “retrospective reel” fashion. Our goal was to offer a creative reinterpretation of the Awards’ heritage, scrambling the material into something completely new and at the same time reminiscent of the original ads. Therefore not a single reference can be found in its original form: our idea was to swap techniques, characters and narratives between the pieces, all the while keeping a coherent visual identity throughout, since D&AD is notorious for its strong brand integrity."

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