Homemade food that respects your time.
Just like its meals, this Bendito Frio Frozen Meals campaign, was also handmade. Each one of the characters were carefully sculpted in clay and then painted one by one before the pics. And, to promote its differential, which are handmade frozen food, the campaign shows in a fun way that frozen food can be handmade and besides all, it respects your time.
Chief Creative Officer:Michele Dim D'ippolito
Chief Media Officer:Marcio Canzian
Creative Director:Michele Dim D'ippolito, Bruno Cirello, Samuel Segatelli
Planner Director:Samantha Barbieri
Art Director:Bruno Cirello, José de Oliveira
Copywriter:Samuel Segatelli, André Curi