BBVA Bank: The concert no one was waiting for

May 22, 2015Filed under Integrated and Banking, Financial Services

Pedro Suarez Vertiz is Peruvian’s most loved Rock Star. Unfortunately, since 2011 Pedro suffers from Dysarthria, a rare motor speech disorder that won’t let him speak again. Imagine a singer who cannot sing anymore. BBVA, the bank of the people, offered all Peruvians a challenge: If 1 million people ask for him to come back, he would. People simply had to enter the web and sing a petition in order for Pedro to hear them. Over 1,400.000 people participated.The concert was a unique live experience in which Pedro contributed the music and the crowd was his voice.

Advertising Agency:Fahrenheit DDB, Lima, Peru
Marketing Manager:Luciana Olivares
General Creative Director:Ricardo Chadwick
Brand General Manager:Alberto Goachet
Digital Brand Manager:Jean Paul Goachet
Creative Director:Sergio Franco Tosso
Head Of Art:Luciano Leone
Art Director:Mari Torres
Copywriter:Hugo Elespuru
Digital Planner:Nicolas Cabieses
Account Director:Claudia Maldonado
Digital Account Supervisor:Veronica Perea
Agency Producer:Enrique Garcia, Juan Zevallos
Production House:Patria
Director:Milovan Radovic
Editors:Claudia Yacarini, Milovan Radovic, All Awards
Post Production:Lunatic
Sound And Music:Audiopost
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