BBVA Bank: The concert no one was waiting for

May 22, 2015Filed under Integrated and Banking, Financial Services
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Pedro Suarez Vertiz is Peruvian’s most loved Rock Star. Unfortunately, since 2011 Pedro suffers from Dysarthria, a rare motor speech disorder that won’t let him speak again. Imagine a singer who cannot sing anymore. BBVA, the bank of the people, offered all Peruvians a challenge: If 1 million people ask for him to come back, he would. People simply had to enter the web and sing a petition in order for Pedro to hear them. Over 1,400.000 people participated.The concert was a unique live experience in which Pedro contributed the music and the crowd was his voice.

Advertising Agency:Fahrenheit DDB, Lima, Peru
Marketing Manager:Luciana Olivares
General Creative Director:Ricardo Chadwick
Brand General Manager:Alberto Goachet
Digital Brand Manager:Jean Paul Goachet
Creative Director:Sergio Franco Tosso
Head Of Art:Luciano Leone
Art Director:Mari Torres
Copywriter:Hugo Elespuru
Digital Planner:Nicolas Cabieses
Account Director:Claudia Maldonado
Digital Account Supervisor:Veronica Perea
Agency Producer:Enrique Garcia, Juan Zevallos
Production House:Patria
Director:Milovan Radovic
Editors:Claudia Yacarini, Milovan Radovic, All Awards
Post Production:Lunatic
Sound And Music:Audiopost
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