Anmum: Happy Mother's and Others Day

May 08, 2015Filed under Film and Other

Working with BBDO Singapore, Anmum has launched a poignant video campaign, taking a broader view on the role of a ‘mother’, celebrating all who work tirelessly every day in the role of loving and shaping our children. Anmum encourages everyone to celebrate more than just their own mothers this Sunday, but to also celebrate the ‘others’ that have been so important in raising them.

Advertising Agency:BBDO, Singapore
Executive Creative Director:Primus Nair
Associate Creative Director:Theophilues Tan, Tan Giap How
Activation and Content Producer:Ann May Chua
Planning Director:Rebecca Nadilo
Global Business Director:Abbe Hale
Account Director:Dorothy Peng
Senior Account Manager:Tiffany Young
Production House:Directors Think Tank
Director:Rajay Singh, Tan Wei Peow
Producer:Heng Tek Nam, Amar Fhairuz
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