Always: Intimate words

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Our specific objective was to empower indigineous women in Mexico by finding a way to take on the leading cause of death in indigineous comunitties which is cervical cancer. The execution went out as planned and now these women that used to have no words to name their feminine reproductive system have a book filled with words so they can know their body and be able to communicate effectiveley with doctors to diagnose and treat this serious illness, therefore, empower their lives.

Advertising Agency:Leo Burnett, Mexico City, Mexico
Creative Director:Fernando Bellotti, Sebastian Garin, Emilio Solís, Hugo Muñoz
Art Director:Hugo Muñoz
Copywriter:Ana Luna, Beatriz Valencia
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