Alpha Fm: Dry Songs

May 22, 2015Filed under Media, Radio and Public Interest, NGO
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The southeast of Brazil is suffering from the worst water shortage in its history, and could face large scale water restrictions or even a total cut to supply for up to 5 days a week. To raise awareness of the need to save water among the population, we have created “Dry Songs”, a campaign that removed the word water from every song played on Alpha Radio.

Advertising Agency:F.Biz, Sao Paulo, Brazil
Chief Creative Officer:Guilherme Jahara
Creative Director:Antonio Nogueira, Fábio Astolpho
Art Director:Tiago Bastos, Ivan Motta
Copywriter:Paulo Martins
Illustrator:Tiago Bastos
Project Manager:Talita Tamara
Account:Juliana Possato
Media:João Sucena
Planning:Guilherme Sampaio
Agency Producer Manager:Iara Demartini
Agency Producer:Julia Ramos
Sound Production Company:Shuffle
Videocase Motion Designer:Leandro Barros, Alexandre Arantes
Videocase Sound Production Company:Shuffle
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