Alpha Fm: Dry Songs

May 22, 2015Filed under Media, Radio and Public Interest, NGO

The southeast of Brazil is suffering from the worst water shortage in its history, and could face large scale water restrictions or even a total cut to supply for up to 5 days a week. To raise awareness of the need to save water among the population, we have created “Dry Songs”, a campaign that removed the word water from every song played on Alpha Radio.

Advertising Agency:F.Biz, Sao Paulo, Brazil
Chief Creative Officer:Guilherme Jahara
Creative Director:Antonio Nogueira, Fábio Astolpho
Art Director:Tiago Bastos, Ivan Motta
Copywriter:Paulo Martins
Illustrator:Tiago Bastos
Project Manager:Talita Tamara
Account:Juliana Possato
Media:João Sucena
Planning:Guilherme Sampaio
Agency Producer Manager:Iara Demartini
Agency Producer:Julia Ramos
Sound Production Company:Shuffle
Videocase Motion Designer:Leandro Barros, Alexandre Arantes
Videocase Sound Production Company:Shuffle
press ‹ on your keyboard
press › on your keyboard
Ads by the same Agency