1930 is the most longed-for speakeasy bar by night-hawks and trendsetters in Milan. The challenge: how to extend 1930’s infamous inaccessibility online, where, by definition, everybody can access everything? The strategy: to natively use Tinder’s peculiarities: “Matches” and “Moments” to push the selection/seduction game to the next level. How: Creating the “first door selection on Tinder”....It's like real life ... but worse!
Executive Creative Director:Federico Ghiso, Giorgio Cignoni
Design Director:Nicola Gotti
VP Social Media and Digital Pr:Matteo Menin
Social Media Strategist:Luca Sirianni