1930: Seduce online to be accepted in real life

May 27, 2015Filed under Online, Mobile and Recreation, Leisure, Sports
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1930 is the most longed-for speakeasy bar by night-hawks and trendsetters in Milan. The challenge: how to extend 1930’s infamous inaccessibility online, where, by definition, everybody can access everything? The strategy: to natively use Tinder’s peculiarities: “Matches” and “Moments” to push the selection/seduction game to the next level. How: Creating the “first door selection on Tinder”....It's like real life ... but worse!

Advertising Agency:Alkemy Digital_Enabler, Milan, Italy
Executive Creative Director:Federico Ghiso, Giorgio Cignoni
Design Director:Nicola Gotti
Copywriter:Michele D'Amore
VP Social Media and Digital Pr:Matteo Menin
Social Media Strategist:Luca Sirianni
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