Telefónica Germany OHG Mobile App: Watch Out!

April 16, 2015Filed under Mobile, Other and Education
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Watch Out! – the first national mobile initiative to keep distracted kids safe in traffic. Children and teenagers are often distracted by their smartphones. In school that can be annoying, but in traffic it’s life-threatening. As the first mobile network provider to take on the problem of distracted walking, O2 wanted to establish itself together with parents, teenagers and children as an innovative and helpful telco.   First, parents could install the app to their kid’s smartphone. As a result kids who are distracted by their smartphone are warned at dangerous locations like traffic lights which were previously marked: Their phones receive a signal from a beacon transmitter nearby via Bluetooth. All smartphone activities are immediately blocked and the attention is fully brought back to the traffic.

Advertising Agency:Plan.Net, Munich, Germany
Chief Creative Officer:Alexander Schill
Executive Creative Director:Cornelia Blasy-Steiner, Markus Maczey, Axel Thomsen
Creative Director:Alex Nagel, Bernd Nagenrauft, Michael Reill
Copywriter:Moritz Franke
Art Director:Matthijs Mejan
Producer Film:Rolf Eggers
Graphik Design:Kevin Wiekowski
Account Supervisor:Carsten Rossetti, Boris Wöhlecke, Christiane Broch, Nadège Jaussi, Serena Xiong
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