Perfectly good food is being every day condemned to be trashed. The Refood project/organisation aims to prevent this by redirecting this good food to the tables of thousands of perfectly good people in need. The success of the project is highly dependent on volunteers from both the food industry and local communities. In order to raise more volunteers we needed to increase the awareness about the project. We designed an online campaign that aimed to make people visualise what happens to good food when it’s not eaten, and at the same time, provide people the means to potentially revert the process. The project was never aired but since it took so much effort to make it to this final stage, I decided to showcase it.
Creative Director:Ricardo Silva, Rui Lourenco
Art Director & Visual Designer:Pedro Portugal
Case Study:Pedro Portugal