April 23rd is the International Book Day. To put children from poor communities in touch with literature and encourage them to read more, the Brazilian NGO Pro-Livro decided to use those kids' favourite hobby - flying kites. In an ordinary morning, the Stories in the Sky project flew 500 kites through the skies of Santa Marta Community in Rio de Janeiro, all of them were printed with children's tales from famous Brazilian writers.
Creative Director:Antonio Correa, Luis Figueiredo, Hugo Rodrigues
Art Director:Marcelo Ferreira, Germano Weber
Audio Production:Nova Onda