Pro-Livro Social Project: Stories in the Sky Project

April 28, 2015Filed under Film, Promo and Direct Marketing
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April 23rd is the International Book Day. To put children from poor communities in touch with literature and encourage them to read more, the Brazilian NGO Pro-Livro decided to use those kids' favourite hobby - flying kites. In an ordinary morning, the Stories in the Sky project flew 500 kites through the skies of Santa Marta Community in Rio de Janeiro, all of them were printed with children's tales from famous Brazilian writers.

Advertising Agency:Salles Chemistri, São Paulo, Brazil
Creative Director:Antonio Correa, Luis Figueiredo, Hugo Rodrigues
Art Director:Marcelo Ferreira, Germano Weber
Copywriter:Cadu Vigilia
Illustrator:Various studios
Production Company:Cinemarama
Audio Production:Nova Onda
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