NCC housing is a swedish residential property development company. Since moving can be a good way to break ones' routines and discover new things NCC created the concept "Welcome to the premiere of your new life" to inspire more people to come and see their new projects. To make the concept come alive they” decapitated" people and swapped their heads during a movie premiere. A real time editing challenge where unsuspecting movie goers ended up in a trailer on the big screen, "The Head Swap Prank".
Art Director:Sebastian Smedberg
Copywriter:Johan Van Der Schoot
Photographer:I am production
Additional Credits:Jan Lindforss, Malin Boustedt