Lost And Missing: Auto-Helply

April 24, 2015Filed under Online and Public Interest, NGO

To help in the search of missing persons we decided to use a common tool that already helps people tell where they went. THE AUTO-HELPLY is an online application that transforms auto-reply messages on a media vehicle to help find those who are missing. Based on your location the website gives a list of the people that have disappeared in your area. It then generates a banner that is placed on your auto-reply message. Increasing the awareness and reach of the missing person’s information and providing their families with another tool that can help them find their loved ones.

Advertising Agency:Bravo/Y&R, Miami, USA
Chief Creative Officer:Claudio Lima
Creative Director:Pedro Pinhal
Art Director:Pedro Pinhal
Copywriter:Guto Monteiro
Web Developer:Michel Marrache, Julio Vargas
Project Manager:Ashley Nagelberg
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