Leroy Merlin E-commerce: Balcony Express

April 19, 2015Filed under Media, Outdoor, Promo, Retail Services and House, Garden, Pets

BRIEF Generate awareness on the Leroy Merlin e-commerce, that let you choose all the products to create the terrace you desire and receive it at your house. IDEA Leroy Merlin brings the terrace you want directly to your house. EXECUTION We staged a paradoxical delivery, bringing a full-equipped terrace directly to our target home: an instant adv that has actually transformed the product into a dynamic billboard.

Advertising Agency:M&C Saatchi, Milan, Italy
Creative Director:Luca Scotto Di Carlo, Vincenzo Gasbarro
Deputy Creative Director:Matteo Grandese, Armando Viale
Art Director:Francesco Basile
Copywriter:Cristiano Nardò
Head Of Production:Elena Galimberti
Account Director:Giulia Giuffrida
Account Manager:Margherita Zanvit, Emanuela Goretti
Sound Design:Eccetera
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