Detran PR Don't drink and drive: The Crashbucket

April 17, 2015Filed under Promo, Direct Marketing and Public Interest, NGO
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Brazil is among the countries with the highest number of traffic deaths. Knowing that alcoholic beverages are responsible for more than half of these tragedies, the Traffic Department of Paraná has created a different way to impact drivers who insist on drunk driving: beer buckets completely made of parts of vehicles that suffered a total loss and that were used to serve the drink in the more traditional bars of the capital, Curitiba.

Advertising Agency:OpusMúltipla, Curitiba, Brazil
Chief Creative Officer:Renato Cavalher
Creative Director:Rodrigo Poersch
Art Director:Fernando Boreiko
Copywriter:Guilherme Pinheiro
Account Supervisor:Daniela Capeletti
Production Company:Asteroide Filmes
Audio:Jamute Audio
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