CEPIA Human Rights: What's Behind?

April 28, 2015Filed under Outdoor, Print and Public Interest, NGO

Cepia Human Rights. Find out what's behind the clothes you buy.

In the fashion industry, big brands ships fly the flag of social responsibility, sustainability and ethical behavior. But a cruel reality is often masked. Several national and international brands were fined in recent years for using child slave labor in their factories. To warn of this cause, we created a campaign where we see beautiful works of embroidery and wool, that behind his plots, hide a cruel reality: children performing slave labor. CEPIA is a Brazilian NGO recognized for its work focused on access to justice, poverty, human rights and employment.

Advertising Agency:Africa, São Paulo, Brazil
Creative Director:Sergio Gordilho, Humberto Fernandez, Rafael Pitanguy
Art Director:João Souza
Copywriter:Juliana Uchôa
Illustrator:Imagem Boreal
Associate Creative Director:Bernardo Romero, Beto Rogoski
Art Buyer:Carmen Castillo
Print Production:Carla Lustosa, Edson Harada
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