CEPIA Human Rights: What's Behind?

April 28, 2015Filed under Outdoor, Print and Public Interest, NGO
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Cepia Human Rights. Find out what's behind the clothes you buy.

In the fashion industry, big brands ships fly the flag of social responsibility, sustainability and ethical behavior. But a cruel reality is often masked. Several national and international brands were fined in recent years for using child slave labor in their factories. To warn of this cause, we created a campaign where we see beautiful works of embroidery and wool, that behind his plots, hide a cruel reality: children performing slave labor. CEPIA is a Brazilian NGO recognized for its work focused on access to justice, poverty, human rights and employment.

Advertising Agency:Africa, São Paulo, Brazil
Creative Director:Sergio Gordilho, Humberto Fernandez, Rafael Pitanguy
Art Director:João Souza
Copywriter:Juliana Uchôa
Illustrator:Imagem Boreal
Photographer:...
Associate Creative Director:Bernardo Romero, Beto Rogoski
Art Buyer:Carmen Castillo
Print Production:Carla Lustosa, Edson Harada
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