Cepia Human Rights. Find out what's behind the clothes you buy.
In the fashion industry, big brands ships fly the flag of social responsibility, sustainability and ethical behavior. But a cruel reality is often masked. Several national and international brands were fined in recent years for using child slave labor in their factories. To warn of this cause, we created a campaign where we see beautiful works of embroidery and wool, that behind his plots, hide a cruel reality: children performing slave labor. CEPIA is a Brazilian NGO recognized for its work focused on access to justice, poverty, human rights and employment.
Creative Director:Sergio Gordilho, Humberto Fernandez, Rafael Pitanguy
Art Director:João Souza
Associate Creative Director:Bernardo Romero, Beto Rogoski
Art Buyer:Carmen Castillo
Print Production:Carla Lustosa, Edson Harada