In order to promote photographer Lisa Petrole’s brand new website, we created a promotional piece using no photography at all. The entire three book series: 92 days of winter, A study of milk, and Albino doves on white were filled with nothing but blank, white pages. The rear cover contained the only relevant information—lisapetrole.com—transforming an otherwise useless mailer, into a useful notebook that its recipients might actually use.
Creative Directors:Jeff Dasilva, Tom Koukodimos
Art Director:Oliver Brooks