Jägermeister: Far-fetched, Expertly planned, Play

March 09, 2015Filed under Print and Alcoholic Drinks

Each art piece was meticulously constructed from 56 separate, intricately cut, carved, etched, sanded, lacquered, varnished and painted wooden parts — fashioned together like a puzzle. Together, they tell a story about Jägermeister’s heritage, ingredients and process.

Advertising Agency:Deutsch, New York, USA
Chief Creative Officer:Kerry Keenan
Executive Creative Director:Menno Kluin
Associate Creative Directors:Sean Lee, Luke Hughett
Copywriter:Brian Alexander
Art Director:Katrina Mustakas
Design & Typography:Juan Carlos Pagan, Brian Gartside
Interactive Design Director:Aliza Adam
Interactive Designer:Alex Miller
Experience Design:Anna Farrell
Art Buyer:Ali Asplund
Director of Creative Operations:John Bongiovanni
Senior Studio Artist:Tom Eberhart
Retouching:James Cullinane
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