Jägermeister: Far-fetched, Expertly planned, Play

March 09, 2015Filed under Print and Alcoholic Drinks
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Each art piece was meticulously constructed from 56 separate, intricately cut, carved, etched, sanded, lacquered, varnished and painted wooden parts — fashioned together like a puzzle. Together, they tell a story about Jägermeister’s heritage, ingredients and process.

Advertising Agency:Deutsch, New York, USA
Chief Creative Officer:Kerry Keenan
Executive Creative Director:Menno Kluin
Associate Creative Directors:Sean Lee, Luke Hughett
Copywriter:Brian Alexander
Art Director:Katrina Mustakas
Design & Typography:Juan Carlos Pagan, Brian Gartside
Interactive Design Director:Aliza Adam
Interactive Designer:Alex Miller
Experience Design:Anna Farrell
Art Buyer:Ali Asplund
Director of Creative Operations:John Bongiovanni
Senior Studio Artist:Tom Eberhart
Retouching:James Cullinane
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