Coca-Cola: Wish Booth #WishUponACoke

March 26, 2015Filed under Outdoor, Promo, Direct Marketing, PR and Non-alcoholic Drinks

As part of Coca-Cola’s Wish Upon a Coke campaign, special Wish Booths activated by Coca-Cola bottle caps were installed around Dubai inviting UAE residents to make a wish for their families back home. Some wishes in India, Pakistan and the Philippines went on to become a reality.

Advertising Agency:Y&R, Dubai, United Arab Emirates
Executive Creative Director:Joseph Bihag, Ash Chagla, Kalpesh Patankar
Creative Director:Joseph Bihag, Ash Chagla
Copywriter:Joseph Bihag, Athina Lalljee
Business Director:Zaakesh Mulla
Art Director:Nada Hassan
Group Business Director:Rene Reda
Account Director:Nora Ferneine
Account Executive:Dima Malaeb
Strategic Planner:Munther Al Sheyyab
Head Of Production:Sam Eid
Production Manager:Binnu Cherian
Producer:Khushi Rawat, Dalia Abuzeid
Editor:Prathyush Kumar, Jordan Roberts
Production House:Concept View Media
Director:Frederico Beja
DoP:Tiago Soares, Robert Babekhul, Ryan Kearns, Omar Sawalha
Composer:Ricardo Guedes
Production Company:Pixel Plus Media
Production Design Engineers:Ivar Siosteen, Larry Gueco
Technical Producer:Jose Garcellano, Val Pasquil, Nikul Parek, Murkje De Paz
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