World Wide Fund for Nature: Run 4 Tiger

February 17, 2015Filed under Online, Mobile and Public Interest, NGO
comments The World Wide Fund for Nature has teamed up with creative agency, Hungry Boys, to produce a website that lets you race against an Amur tiger in its natural habitat. By accessing the Run 4 Tiger ‘Tiger Challenge’ and connecting it to their chosen running app, participants can go head to head in a time trial with an animal fitted with a GPS tracker.

The tiger runs an average of 20km a day. Entrants can monitor their performance against the big cat and other contestants by following the hashtag #Run4Tiger on Twitter. The project has been created to raise awareness of the precarious situation the Amur tiger faces. There are only 450 of them in existence in the wild today.

Vlad Sitnikov, creative director, Hungry Boys, says: “This is the first time in the world you can compete fairly with a truly professional runner, the Amur tiger, and benchmark yourself against the best. But, if you lose, you need to donate $5 to the WWF save the tiger campaign. Sound like fun? We think so."

Advertising Agency:Hungry Boys, Moscow, Russia
Creative Director:Vlad Sitnikov
Creator:Ksenia Apresyan
Producer:Victor Kozlov
Art Direction:Sergey Andronov
Design:Anna Komarova
Motion Designer:Sergey Yumakov
Pr Manager:Alena Timchenko
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