In the emotional video “Immigrants” produced by FCB Brasil, Smiles takes Mr. Antônio back to his homeland. He has lived in Brazil for 60 years and has never had the opportunity to return to the village in Portugal where he was born. The video “Immigrants” is reason No. 152 of the “365 Reasons to Smile” campaign.
With the motto “A reason to smile every day,” the campaign aired on September 1, 2014, with the commitment of giving Smiles clients a reason to smile every day for an entire year. On a daily basis, the campaign publishes a new reason to smile, all of which can be seen at 365motivos.com.br.
The video was launched on January 30, 2014 and in just 5 days received over 1.5 million views on YouTube: http://bit.ly/1ESbHfs (In Portuguese).
Vp Creative Director:Joanna Monteiro, Max Geraldo
Executive Creative Director:Rui Gonçalves Piranda
Digital Creative Director:Pedro Gravena
Art Director:Rodrigo Rodrigues, Bruno Bueno, Camila Rodrigues
Copywriter:Marilu Rodrigues, André Bittar, Sofia Calvit
Media:Alexandre Ugadin, Fabio Tachibana, Monica Oliveira, Rafael Amaral, Aline Lins, Maira Vieira
Account:Mauro Silveira, Lísia Fischer, Marcel Crespin, Samya Anjos, Renata Vidal, Patricia Ferreira, Vinicius Godoy, Nathalia Ribeiro
Planner:Rapha Barreto, Luciana Mussato, Cesar Fuster, Juliano Teixeira
Project Manager:Renato Mendes, Carolina Sanchez
Technology:Gerson Lupatini, Marcio Bueno
Social Media:Bernardo Tavares
Rtv:Charles Nobili, Ricardo Magozo, André Fonseca
Production Company:Spray Filmes
Director:Fernando Grostein Andrade, Claudia Calabi
Photographer:Fernando Grostein Andrade, Roberto Zanotto Duailibi
Concept Art:Claudia Calabi
Executive Producer:Lucia Leite
Post Production:Quanta Post
Account Sound Producer:Equipe Tentáculo
Client Supervisors:Leonel Andrade, Bruna Milet, Karina Bernardo, Adriana Kubo