Justin Poulsen: Thumb drive

February 03, 2015Filed under Direct Marketing, Design and Professional Services

Justin Poulsen is a conceptual photographer who specializes in building physical props – rather than relying solely on digital wizardry – to make ideas come to life. To demonstrate this, Justin created severed USB thumb drives, molded from his own thumb and loaded with his portfolio, allowing potential clients to experience both the tactile and visual quality of his craft.


Advertising Agency:Rethink, Toronto, Canada
Creative Directors:Ian Grais, Chris Staples
Art Director:Hans Thiessen
Copywriter:Sean O'connor
Photographer:Justin Poulsen
Prop Builder:Justin Poulsen
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