Göteborgs Auktionsverk Auction House: A Valuable Postcard

February 05, 2015Filed under Direct Marketing, Online and Other

To perform auctions you need items. So we turned to famous Swedish antiques expert Peder Lamm and let him scan the Internet for photos of houses for sale to see what the Swedes were hiding in their homes. When he found something he downloaded the image, circled the interesting item, put it on a postcard and sent it to the homeowners, asking if they wanted to sell more than their house.

Advertising Agency:Milk, Gothenburg, Sweden
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