Emirates NBD The PRIDE Program: Perspectives

February 19, 2015Filed under Media, Banking, Financial Services and Public Interest, NGO

Emirates NBD invited people in the UAE to a special art exhibition called ‘Perspectives' showcasing exclusively curated work created by upcoming artists. We conducted a live auction in conjunction with Auction House, where patrons could own those works of art. We then gave them the opportunity to meet the talented artists. And the surprise they experienced was something they were not expecting. This experiment’s video is the first step in a nationwide program called PRIDE – People Receiving Independence and Dignity through Empowerment. The program is meant to educate, develop, empower and integrate special needs children into society and help open the eyes of people around that these children can be able members of the community.

Advertising Agency:FP7, Dubai, United Arab Emirates
Head of Insights & Strategy:Tahaab Rais
Associate Creative Director:Josephine Younes, Nayaab Rais
Creative Strategy:Tahaab Rais
Art Director:Josephine Younes
Copywriter:Nayaab Rais
Account Director:Vicky Kriplani
General Manager:Spiro Malak
Account Manager:Layan El Haf
Account Executive:Erna Redzepagic
Senior Designer:Sameer Ketkar
Design Director:Erol Salcinovic
Head Of Creative Services:Khaled Hamza
Production Manager:Sreenivas Kuniyil, Kamilla Huseynova
Studio Artist:Kashif Ahmed
Retouch Artist:Amit Borawake
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