That jacket you’re wearing sucks.
To promote their winter coat drive, we created street posters that also allowed the public to donate their coats by leaving them on the actual ads. The result: El Furniture Warehouse collected 200+ coats to help the less fortunate keep warm during the winter months.
Executive Creative Director:Sean Davison
Art Direction:Matt Howe
Copywriting:Erik dela Cruz
Studio:Craft, MacLaren McCann
Project Manager:Steve Ferriera