Durex Explore: Behind closed doors

February 23, 2015Filed under Radio and Health, Beauty, Pharmaceutical
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First ever radio ad that can be seen as well as heard. The ad allows people to see characters and visuals on their mobile or tablet which reflect what can be heard in the radio ad.

URL: https://itunes.apple.com/us/app/durex-explore/id940016466?ls=1&mt=8

 

Advertising Agency:Havas Worldwide, London, United Kingdom
Creative Directors:Alasdair Graham, Mark Fairbanks
Art Director:Andy Preston
Copywriter:Joe Williams
DoP:Jean-Noel Mustonen
Creative Designer:David Cardona
Planning:Yelena Gaufman, Gemma Hamilton
Account Management:Julian Ashley, Ainhoa Wadsworth, Mihiri Kanjirah, Alice Martin
Mobile App development:Havas Worldwide London
Head of Digital Delivery:Tony Clarke
Senior Digital Producer:Michel Benhamou
Developers:Bongani Ndlovu, Jordi Narvines, Piotr Durzynski, Zachary Downs
Quality Assurance Manager:Fikayo Adeyefa
Production Company:The Love Commercial Production Company
Director:Misko Iho
Editor:Mark Aarons
Post Production:The Mill
Sound:Dave Robinson Angell Sound
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