Coca-Cola Puerto Rico: Emoticoke

February 20, 2015Filed under Online, Mobile and Non-alcoholic Drinks
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The international brand of happiness embraces the universal language of emotions: emojis. We called it Emoticoke: an innovative and easy way to attract Coke fans to visit our website, and a promotional platform as well. The idea is simple, substitute letters with emoticons of happiness.

Advertising Agency:EJE DDB, San Juan, Puerto Rico
Chief Creative Officer:Enrique Renta
Executive Creative Director:Santiago Cuesta
Associate Creative Director:Ricardo Uribe
Copywriters:Santiago Cuesta, Ricardo Uribe, Juan Romero, Nuria De La Banda
Art Director:Jesse Echevarria, Luis Figueroa
VP Managing Partner:Edgardo Manuel Rivera
Account Executive:Alexandra Ramírez
PR Account Executive:Jennifer González
Digital Director:Janette Robles
Digital Planning:Jose Ramón González, Anadys Félix
Programmer:Daniel Saenz
Video:Alejandro Ussa
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