Snickers: Super Bowl Teaser

January 22, 2015Filed under Film, Online and Food

Snickers is giving consumers the power to help reveal the full commercial prior to the game. If consumers generate 2.5 million social media engagements before kick-off on February 1, Snickers will release the full 30-second spot.


Advertising Agency:BBDO, New York, USA
Chief Creative Officers:David Lubars, Greg Hahn
Executive Creative Directors:Gianfranco Arena, Peter Kain
Art Director:Sei Rey Ho
Copywriter:Rich Douek
Director Of Integrated Production:Dave Rolfe
Group Executive Producer:Amy Wertheimer
Executive Music Producer:Melissa Chester
Group Planning Director:Crystal Rix
Planner:Alaina Crystal
Managing Director:Kirsten Flanik
Global Account Director:Susannah Keller
Account Director:Joshua Steinman
Account Manager:Tani Corbacho
Account Executive:Jocelyn Choi
Director:Brad Sheehan, Jim Jenkins
Entertainment:Brad Sheehan
Production Company:O Positive
Executive Producers:Ralph Laucella, Marc Grill
Producer:Kirsten Thon-Webb, Carl Walters
Editor:Geoff Hounsel
Assistant Editor:Healy Snow
PostProduction Effects:The Mill
Creative Director:Ben Smith
Vfx Supervisor:Nick Tanner
Executive Producer:Verity Kneale
Senior Compositor:Nathan Kane
Music House:Q Department
Audio Mix:Tom Jucarone, Sound Lounge
Voiceover Record:Loren Silber, Lime Studios
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