Snickers: Super Bowl Teaser

January 22, 2015Filed under Film, Online and Food
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Snickers is giving consumers the power to help reveal the full commercial prior to the game. If consumers generate 2.5 million social media engagements before kick-off on February 1, Snickers will release the full 30-second spot.

 

Advertising Agency:BBDO, New York, USA
Chief Creative Officers:David Lubars, Greg Hahn
Executive Creative Directors:Gianfranco Arena, Peter Kain
Art Director:Sei Rey Ho
Copywriter:Rich Douek
Director Of Integrated Production:Dave Rolfe
Group Executive Producer:Amy Wertheimer
Executive Music Producer:Melissa Chester
Group Planning Director:Crystal Rix
Planner:Alaina Crystal
Managing Director:Kirsten Flanik
Global Account Director:Susannah Keller
Account Director:Joshua Steinman
Account Manager:Tani Corbacho
Account Executive:Jocelyn Choi
Director:Brad Sheehan, Jim Jenkins
Entertainment:Brad Sheehan
Production Company:O Positive
Executive Producers:Ralph Laucella, Marc Grill
Editorial:Arcade
Producer:Kirsten Thon-Webb, Carl Walters
Editor:Geoff Hounsel
Assistant Editor:Healy Snow
PostProduction Effects:The Mill
Creative Director:Ben Smith
Vfx Supervisor:Nick Tanner
Executive Producer:Verity Kneale
Senior Compositor:Nathan Kane
Music House:Q Department
Audio Mix:Tom Jucarone, Sound Lounge
Voiceover Record:Loren Silber, Lime Studios
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