DiGi Telecom: Distracting Thumb

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To reinforce responsible smartphone usage, we want to remind everyone about the dangers of texting while driving. The large thumb flyer acts as a dramatic pre-drive reminder that demonstrates how texting while driving blinds one from the full view of the road.

Advertising Agency:Naga DDB, Selangor, Malaysia
Creative Director:Theerapol Koomsorn, Alvin Teoh
Art Director:Tan Yee Kiang, Lee Kwee Keak
Copywriter:Azeril Johari, Jeremy Ng
Designer:Lee Kwee Keak, Mah Ka Kin
Additional Credits:Beverly Ong
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