Perfetti Van Melle Mentos 3: A poster 3 times more surprising

December 10, 2014Filed under Outdoor, Promo, Online and Food
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To present Mentos 3, a gum with 3 layers of flavor, “A poster 3 times more surprising” shows that big surprises can be hidden in small opportunities. In this case an amateur guitar player ended in a National TV Talk Show after answering a poster looking for a guitar player.

Advertising Agency:Neogama/BBH, Sao Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Director: Márcio Ribas
Art Director:Daniel Poletto, Fernando Patucci
Copywriter:Lígia Mendes, Bruno Godinho, Rodrigo Senra
Agency Executive Producer: Mariah Bayeux
Agency Producer:Paula Alimonda, Gabriela  Baroni, Daniela Grandini
Account Director: Silvia Tommasini
Account Manager: Guilherme Nogueira
Production:Videocubo
Director:Victor Reis
Photographer: Anderson Capuan
Post Production: Diogo Dias de Andrade
Sound Studio: Loop Reclame
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