Kiss credit fees goodbye.
Don't let debt snowball.
Launched on the morning of Toronto’s first significant snowfall, a giant snowball made entirely of real snow and credit card statements was placed on the busy corner of King and University in the financial district
Chief Creative Officer:Zak Mroueh
Executive Creative Director:Ron Smrczek
Art Directors:Shawn James, Grant Cleland
Copywriters:Sean Atkinson, Nick Asik, George Ault
Producers:Kari Macknight Dearborn, Tara Handley
Account team:Rob Feightner, Laura Robinson, Kait Babin
Strategic Planner:Ebrahim El Kalza
Production Company:Marianne Klein, Brahaus Productions