TUI Antibacterial: Bacteria Tracker

November 13, 2014Filed under Mobile and Health, Beauty, Pharmaceutical
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Every day, people are exposed to million bacteria and one of the major transmitters are bills. That´s why we did an experiment for Tui Antibacterial Gel to let people know approximately how many persons have touched a bill, how many bacteria can have and where it has been. With this action we spread all over Colombia a simple message: Wash your hands after touching a bill.

Advertising Agency:Y&R, Bogota, Colombia
Chief Creative Officer:Mauricio Rocha
Executive Creative Officer:Tito Chamorro, Juan Pablo Alvarado
Creative Director:Ricardo Uribe, Julián Núñez, Juan Carlos Sosa
Art Director:Irene Cruz, Daniel Saenz
Copywriter:Juan Pablo Maldonado, Jorge Pinto
Editor:Daniel Saenz
Additional Credits:Producer: Loto Films
Digital Producer:Wunderman Colombia
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