Fundación Techo: Drawing a Roof

November 13, 2014Filed under Promo, Direct Marketing and Public Interest, NGO

To help raising funds to eliminate extreme poverty in Colombia we asked underprivileged children to draw the house they dreamed for Christmas. With these drawings we created wrapping paper that was sold all around the country.

Advertising Agency:Y&R, Bogota, Colombia
Chief Creative Officer:Mauricio Rocha
Executive Creative Officer:Tito Chamorro, Juan Pablo Alvarado
Creative Director:Ricardo, Uribe, Julián Núñez, Juan Carlos Sosa
Art Director:Marcela Zapata, Andres Bolivar
Copywriter:Andrés Luque, Sebastián Cuevas
Additional Credits:Producer: Loto Films
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