Emirati culture in the UAE is beautiful and worth sharing. And Emiratis - the local nationality of the UAE are very welcoming. But to the large expatriate population, the culture’s uniqueness makes it seem quite exclusive. The truth is when we enjoy the culture of the place where we live, we enjoy life a whole lot more as well. So, Emirates NBD – a leading local bank in the UAE - is seeking to bridge the cultural gap and has converted some of its banking channels across the UAE - its CDMs and ATMs - replacing the act of dispensing cash with dispensing culture. Introducing the world's first Culture Dispensing Machine.
Head of Insights & Strategy:Tahaab Rais
Associate Creative Directors:Josephine Younes, Nayaab Rais
Business Unit Director:Spiro Malak
Account Director:Vicky Kriplani
Associate Strategic Planner:Razan Niazi