CHALLENGE How do we introduce Samsung’s latest fridge – the T9000 Premium Refrigerator – in stores in a way that breaks from the clutter? More pointedly, how do we create a non-intrusive, personalised experience for shoppers? So they may feel comfortable exploring the new fridge – at their own time, and without the need for pesky sales people.
SOLUTION The Samsung Talking Fridge: A fridge with the gift of the gab.
HOW IT WORKS We place a brand new T9000 refrigerator in-store, and install motion sensors inside. Upon sensing movement in any of the interior compartments, the sensors activate a voice playback that talks the shopper through the fridge’s individual features and benefits. Shoppers can take their time to open, drag, close and interact with any part of the fridge, while a mobile app provides more information about the product. No pushy sales talk. No pressure. It’s a fresh, fun, and highly interactive way to discover a fridge so good, it sells itself. Literally.
Creative Director:Jimmy Lee
Art Director:Alvaro Bruch
Project Manager:Tanya Nguyen
Account Executive:Meixian Li
Associate Account Director:Ju Ann Ng
Managing Director:Nalla Chan