The Ice Bucket Challenge has gone viral all around the world and it’s been not different in Brazil. Numbers reveal the success on its aim to fundraise ALS amyotrophic lateral sclerosis research: more than 2.4 millions videos uploaded and 28 million people joined the conversation.
Although the cause is noble, Brazil has been struggling with water shortage and so the project has a collateral effect: water waste. According to the Washington Post, the Ice Bucket Challenge has already wasted almost 18.9 million liters of water.
This amount would be enough to fill 63 million glasses of water, take 420 thousand showers or many other things instead. Concerned on this issued, Brazilian agency NBS and the NGO OndAzul have created the Empty Bucket movement. The project stimulates donations, although avoiding waste.
Creative Vp:André Lima
National Creative Director:Carlos Andre Eyer
Creative Director:Eduardo Almeida, Carlos Andre Eyer, André Lima
Creative:Bob Ferraz, João Resende, Luiz Cesar Faria
Account:Claudia Horta, Marina Gouvea, Larissa Ximenes
Planners:Paula Lagrotta, Joelma Valverde
Media:Fátima Rendeiro, Leonardo Carrilho, Priscilla Menezes
Project Team:Teca Vilaça, Miguel Pacheco, Bruno Chaves, Rodrigo Castro
Production Company:Trator Filmes
Film Director:Will Mazzola
Client’s approval:Tatiana Wehb