LIDL: Surprises

October 10, 2014Filed under Outdoor and Retail Services
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Everybody knows that Lidl is inexpensive. But everybody presumes this is because the products are lacking in quality. Our 'Surprises' campaign aims to debunk that.

Advertising Agency:TBWA, London, United Kingdom
Chief Creative Officer:Peter Souter
Copywriter:Sean Doyle
Art Director:Paul Belford, Kit Marr
Photography:Chris Close, George Kavanagh, Rob White
Typographer:Paul Belford
Design:Paul Belford
Art Buyer:Louise Cripps, Claire Delafons
Account Supervisor:Olivia Logue
Brand Director:Emma Massey
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