Leica Gallery São Paulo Leica Institucional: 100

October 04, 2014Filed under Film, Online and Electronics, Technology

100 years contributing to photography The film "100", a production that honors the 100th anniversary of the first Leica camera and the opening of Leica Gallery São Paulo in November, premieres today. Created by F/Nazca Saatchi & Saatchi, the commercial is the first of a series of initiatives to celebrate the date in Brazil. The two minute film highlights the influence of the German brand which, through its cameras helped move photography from the studios and bring it into real life, expanding the universe for photographers and forever changing the relationship of mankind with this form of art. In order to convey all of the effects of this influence, the film shows more than 35 famous photographic records that form the history of photography. Recollection of moments that sensitized the world because they captured the realism and spontaneity of the moment. Scene direction is signed by Jones + Tino, from Stink.

Advertising Agency:F/Nazca Saatchi & Saatchi, Sao Paulo, Brazil
Executive Creative Directors:Fabio Fernandes, Eduardo Lima
Head Of Art:Joao Linneu
Creatives:Bruno Oppido, Romero Cavalcanti, Thiago Carvalho, Joao Linneu
Account Management:Marcello Penna, Melanie Zmetek, Fernanda Costa, Marina Castilho
Media:Fábio Freitas, Gabriela Guedes

Planning:José Porto, Guilherme Pasculli
Production Company:Stink
Producer Designer:Daniela Calcagno, Daniela Calcagno
Director Of Photography:Bjorn Charpentier
Executive Producers:Cecília Salguero, Maria Zanocchi
Editors:Jones+Tino, Danilo Abraham 

Line Producer:Victoria Martinez
1AD:Santiago Turell
Location Manager:Lucia Sánchez
Stylist:Alejandra Rosasco
Post Production:Casablanca Effects
Sound Studio:Satelite Audio
Production:Equipe Satélite
Maestro:Equipe Satélite
Voicover:Nick Brimble
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