Jimmy Dean: Baggage Claim

October 10, 2014Filed under Online and Food

Jimmy Dean launches the “Sunniest Day of the Year,” a daylong activation designed to shine attention on the new Jimmy Dean lunch and dinner offerings. The iconic Jimmy Dean brand Sun character (“the Sun”) will embark on a one day journey across the U.S., where he will surprise and delight consumers along the way and document every step of his adventure across digital and social media.


Advertising Agency:Tbwa\Chiat\Day, Los Angeles, USA
Producer:David Hoogenakker, Joshua Greenberg
Head Of Tv:Brian O'rourke
Production:Brian O'rourke
Executive Creative Director:Brent Anderson
Group Creative Director:Jerry Gentile
Creative Director:James McKenna
Copywriter:Dominic Valdez
Art Director:Sharon Park
Production Company:Tool of NA
Director:Evan Silver
Executive Producer:Robert Helphand
Managing Director:Oliver Fuselier
Editors:Brooks Miller, Nick O'Neill, Paul Plew
Sound Design:Rommel Molina, 740
Vfx:Mike Dillinger
Flame:Mike Dillinger
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