Instituto Doe Seu Lixo: This is not an example of recycling

October 31, 2014Filed under Print, Other, Communication Services, Public Interest, NGO and Education
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Campaign created for the Instituto Doe Seu Lixo, which mission is to " reduce the environmental impacts caused by waste disposal performed incorrectly, encouraging citizen awareness regarding “waste”, citizenship and sustainability. The 3 ads show the significance of correctly disposing trash and not harming the environment or other people.

Advertising Agency:Miami Ad School/ESPM, Sao Paulo, Brazil
Art Director:Igor Freitas
Copywriter:Alvaro Guimarães
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