Instituto Doe Seu Lixo: This is not an example of recycling

October 31, 2014Filed under Print, Other, Communication Services, Public Interest, NGO and Education

Campaign created for the Instituto Doe Seu Lixo, which mission is to " reduce the environmental impacts caused by waste disposal performed incorrectly, encouraging citizen awareness regarding “waste”, citizenship and sustainability. The 3 ads show the significance of correctly disposing trash and not harming the environment or other people.

Advertising Agency:Miami Ad School/ESPM, Sao Paulo, Brazil
Art Director:Igor Freitas
Copywriter:Alvaro Guimarães
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