F/Nazca Saatchi & Saatchi pays homage to Darwin in new spot for Toyota Honda City 2015 The new Honda City 2015 represents the evolution of the urban species in a campaign by F/Nazca Saatchi & Saatchi A sedan adapted to suit the needs of the city and its inhabitants: This is the idea behind the commercial created for the launch of the 2015 Honda City, conceived by the Brazilian Agency F/Nazca Saatchi & Saatchi.
Assuming the name City and narrated in the first person, the film "Urban Species" adapts the concepts of Charles Darwin’s Theory of Evolution in order to present the main features of the car, which underwent a full model change. New design, greater internal space, continuously variable transmission (CVT), and digital air conditioning with touch screen commands are some of the new features of the 2015 Honda City, designed to achieve a more modern, youthful and, obviously, urban audience.
The film was directed by the duo of Directors 300ml and shot in the urban landscapes of Rio de Janeiro, ironically known for its natural beauty. In addition to the film, the campaign includes ads in trade magazines, radio spots, POS, and a hotsite.
Executive Creative Director:Fabio Fernandes, Eduardo Lima
Creative Directors:Rodrigo Castellari, Pedro Prado, Theo Rocha
Creative Team:Rafael Genu, Gustavo Nardini, Leonardo Claret
Account Management:Marcello Penna, Marco Piza, Florencia Lear, Valéria Coutinho, Beatriz Altafini, Nívio Alves de Souza, Equipe Tentáculo
Planning:José Porto, Guilherme Pasculli, Douglas Nogueira, Caio Felipe
Media:Fábio Freitas, Mauricio Almeida, Luana Gallizzi, Vanessa Higueras, Henrique Fogaça
Production Company:Zohar Cinema
Executive Producer:Carlos Paiva, Isabelle Tanugi
Art Director fo scenes:Denis Netto
Sound Studio:Tentaculo Audio