Glassons: Made of Here

October 14, 2014Filed under Outdoor, Film, Print and Fashion, Clothing, Footwear
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Australian and New Zealand fashion label Glassons are relaunching their brand with a new advertising campaign via recently appointed creative agency JOY. The campaign consists of a 60 second cinema and television commercial, OOH, print, in store retail posters and a series of in store content projections. The attitude of Glassons – ‘Made Of Here’ – has been largely shaped by the attitude of Australia and New Zealand. It is bold. It is fearless. And it is comfortable taking on the world and punching well above its weight. The campaign launch coincided with the opening of the new Glassons Bondi store on Saturday. Joyagency.co

Ceo:Graeme Popplewell
Project Leader:Anna Murray
Behind the Scenes Videographer:Lula Cucchiara
Executive Creative Director:Christy Peacock
Creative Director:Dean Hamilton
Copywriter:Dean Hamilton
Head Of Art:Michael Dole
Art Director:Michael Dole
Typographer:Lindsei Barros
Producer:Corinne Porter, Jeff Edwards, Tony Whyman, Petrea Lambert, Shannon Stoddart
Strategy:Andrew Wynne, Graeme Wills
Account Lead:Simon Ludowyke
Senior Account Executive:Alexandra Eliya
Director:Noah Marshall
Managing Director:Wilf Sweetland, Cameron Gray, Shannon Stoddart
Executive Producer:Edward Pontifex
Director Of Photography:Stefan Duscio
Style Director:Elle Packham, Elle Packham, Elle Packham
Hair And Makeup:Andrea Black, Andrea Black, Andrea Black
Model:Laura Evans, Img
Bull Rider:Laura Evans, Img
Editor:Tim Mauger
Colourist:Andy Clarkson
VFX Operator:Julian Ford
Sound Design:Simon Lister
Musician:Guy Brown
Photographer:Simon Harsent, Simon Lekias
Retouching:Cream Studios, Capture Lab
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