Even a few months after the national elections, some politicians still have their posters stuck on billboards and walls across Belgium. Those 12 weeks have clearly been tough on them: constant exposure to the sun has damaged their skin. An opportunity for cosmetics brand Gerard's to warn people about the danger of unprotected sun exposure.
The sun damages. Protect your skin.
Creative Director:Tim Driesen
Creatives:Steven Janssens, Olivier Maquenne
Project Leader:Marlies Neudt
Pr:Kathy Van Looy, Anne-Cecile Collignon