Adidas Originals: #thisisme

October 13, 2014Filed under Film, Online and Fashion, Clothing, Footwear

New brand campaign for adidas Originals called #thisisme. In China, the idea of its citizens freely expressing themselves is not something that is openly encouraged or promoted. In fact, you could be arrested for speaking your mind. So when adidas Originals wanted to launch a new brand campaign, they knew they had a major challenge. The brand's core essence is all about being individual and expressing your originality, which is the opposite of China's communist beliefs. #thisisme is an unprecedented campaign in China as it encourages local people to freely express themselves.

Advertising Agency:Tbwa\Shanghai, China
Group Creative Director:Patrick Tom, Colin Lee
Creative Director:Kate McMullen
Art Director:Patrick Tom, Kate McMullen, Kenny Huang
Copywriter:Kate McMullen, Sam San
Agency Producer:Ays Tan
Business Director:Catherine Talpey
Account Director:May Wu
Planner:Phyllis Yip
Director:Paul Geusebroek
Director Of Photography:Daniël Bouquet
Production Company:SixToes
Executive Producers:Haydn Evans, Tony Tang
Producer:Sariyanti Sannie
Editor:Brian Ent
Audio Production:Audentity Music & Sound
Post Production:Technicolor Shanghai
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