WWF: Animal Trees

September 15, 2014Filed under Design, Print and Public Interest, NGO
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Trees and wildlife need each other to survive. WWF wanted to convey this as part of their message about protecting the environment. We found a simple graphic solution by making trees look like endangered animals such as pandas, hippos and bears.

Advertising Agency:Ogilvy & Mather, Gurgaon, India
Executive Creative Director:Ajay Gahlaut
Creative Director:Gaurav Nautiyal, Jossy Raphael, Nitin Srivastava
Copywriter:Anu Gulati
Art Director:Umesh Baldaniya
Illustrator:Umesh Baldaniya
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