Sinfonia d'Amici: Identity

September 10, 2014Filed under Direct Marketing, Design and Public Interest, NGO

Sinfonia d'Amici is a young, highly innovative and some might say 'irreverent' classical orchestra. They share a passion for the power and beauty of classical music, but believe that over time the art form has become more elitist. We were approached to create a new visual language, proposing that the look and feel – like the performances – should completely challenge the status quo. The new graphic language presents a distinctive approach to communication – centred on the spirited nature of the Orchestra and unlocking the potential for a more broadly accessible and exciting art form.

Advertising Agency:Purpose, London, United Kingdom
Designer:Matt Price, Josh King, Hannah Strickland
Art Director:Craig Slade
Design Director:Nathan Webb
Creative Director:Rob Howsam
Photographer:Nick Rutter
Account Handler:Harry Forman Hardy
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