Melbourne Food and Wine Festival: Tongue Road

September 10, 2014Filed under Design, Print and Public Interest, NGO
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Our task was to persuade jaded critics to experience The Melbourne Food & Wine Festival with fresh palates. The posters we created are part of our ‘Discover Something New’ campaign, based on the insight that food and wine lovers search endlessly for different culinary experiences. Each visual combines two symbols to represent a sensory journey. Drawing on inspiration from classic food and beverage posters, we juxtaposed traditional screen-printing with a modern style to give this genre an intriguing twist. The posters were displayed at Melbourne’s finest restaurants prior to the festival.

Advertising Agency:Ogilvy & Mather, Melbourne, Australia
Art Director:Brett Edwards
Designer:Alice Kenny
Copywriter:Tim Pashen
Print Producer:Felicity Sanders
Producer:Mary Darzi
Chief Creative Officer:Steve Back
Executive Creative Director:Brendon Guthrie
Publishing Company:Dangerfork
Design:The Craft Shop
Planner:Eugene Catanzariti
Account Executive:Shane Mitropoulos
Account Manager:Mahli Pullen
Group Account Director:Nici Henningsen
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