Illumination Forest: Will Illumination

September 15, 2014Filed under Print and Public Interest, NGO

The ‘Illumination Forest’ is an annual Christmas event held in Suzaka, a Japanese city in the Nagano Prefecture. The event is set in the forest of the Suzaka Art Park, which is lit up by more than 100,000 lights. One characteristic of the forest location is that it brings humans closer to animals. Given this unique setting, the images depict animals as though they’re enjoying the spectacle, watching the humans who gather to see the Christmas lights. Each poster also includes a line of dialogue particular to the animal it presents.

Advertising Agency:Dentsu, Tokyo, Japan
Copywriter:Yosuke Watanabe
Art Director:Tomonori Saito
Photography:Kentauros Yasunaga
Retouch:Takuya Tsugane
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