Panasonic Body shaver: No pulling

August 25, 2014Filed under Outdoor and Health, Beauty, Pharmaceutical

We planned the poster using “Printed images for optical illusion“ In these posters, it appears that actual pieces of tape are covering naked models. Attempting to pull off a piece reveals that the tape is actually printed, just like the rest of the image. The idea leverages the psychological principle that people want to expose that which is concealed, thereby suggesting the benefits of the advertised body shaver and epilator.

Advertising Agency:Creators Group Mac, Tokyo, Japan
Creative Director:Yoshio Kameyama
Art Director:Tadanobu Shimada, Keisuke Tanimura, Atsuhiro Yamamoto, Kosei Ito
Copywriter:Kazuyuki Uno
Printing:Izumi Hukutani, Shin Nihon Kogyo
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