This summer, car rental company Lej Et Lig partnered up with Copenhell metal festival and asked TN Reklame to promote the sponsorship. The brief: Kick some metal ass. Therefore, we invented the Growl-O-Meter. A machine that reveals how loud you growl - and how heavy metal you really are. If you managed to growl loud and deep enough, you could get a discount on your car rental or win awesome prizes.
Creative Director:Thomas Norgaard
Art Director:Lisbet Krøll
Creative Technologist:Morten Wibrand