Lej Et Lig Car Rentals: The Growl-O-Meter


This summer, car rental company Lej Et Lig partnered up with Copenhell metal festival and asked TN Reklame to promote the sponsorship. The brief: Kick some metal ass. Therefore, we invented the Growl-O-Meter. A machine that reveals how loud you growl - and how heavy metal you really are. If you managed to growl loud and deep enough, you could get a discount on your car rental or win awesome prizes.

Advertising Agency:TN Reklame, Copenhagen, Denmark
Creative Director:Thomas Norgaard
Art Director:Lisbet Krøll
Copywriter:Thomas Norgaard
Photographer:Pierre Stachurska
Creative Technologist:Morten Wibrand
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